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Advertisements facilitate certain emotions, subsequently influencing purchase intentions. Humor, as an influential way of information expression, is frequently used in ads to elicit emotions. Drawing upon literature on advertisement humor and new product purchase intention and the theory of planned behavior, the study proposes that humor stimulation in advertisements can affect consumers' new product purchase intentions, in which two process mechanisms, namely, emotional arousal and cognitive flexibility, play a mediating effect.

To test the assertions, the authors conduct three experimental studies. The authors' first study assesses the main effect between advertisement humor and purchase intentions. In the second study, the authors show the mediating effects of emotional pleasure, emotional arousal, and cognitive flexibility on the relationship between advertisement humor and purchase intentions. In the first two experiments, the authors study incremental new products. In the third study, the authors study the same mediating relationships for radically new products.

This study's results show consumers that watch humorous ads are more likely to choose new products than those who watch non-humorous ads (Study 1); compared with non-humorous ads, humorous ads can enhance emotional arousal, thus promoting cognitive flexibility and making consumers more inclined to choose new products (Study 2 and Study 3). That said, the authors find that these mediation effects are only partial.

This study's results have important implications for firms vying to enhance consumers' new product purchase intentions by deploying humorous ads.

The purpose of this paper is to examine the influence of disorderly environment on consumers’ preferences for boundaries and the mediating effect of personal control in this process.

The authors examined hypotheses in two studies. In Study 1, the authors measured environmental orderliness, preference for boundaries and other control variables like positive and negative emotions. In Study 2, the authors primed participants’ concept of environmental orderliness and measured personal control as well as the same variables in Study 1.

Consumers in disorderly environments prefer bounded logos more compared to those in orderly environments. Personal control mediates the effect of chaotic physical environment on the preference for boundaries. Compared with the counterparts in the orderly environment, consumers in the disorderly environment have a lack of personal control, thus giving the preference to logos with boundaries.

This paper discusses the mechanism of the process that the disorderly environment triggers the individual’s preference for bounded design, which enriches the research related to physical environment in the field of consumer behavior. However, it fails to examine the influence of disorderly environment on the preference for real bounded products and did not discuss the invisible boundary.

The impact of the disorderly environment on consumers’ boundary preferences, which the research focuses on, has further deepened the understanding of the boundaries, and to some extent, the authors filled the research gap in this field.

Sulfate-reducing bacteria (SRB) are recognized by scholars as the most important class of bacteria leading to corrosion of metal materials. It is important to use the properties of microorganisms to inhibit the growth of SRB in the corrosion protection of metal materials and to protect the environment.

In this work, the behavior of anaerobic Thiobacillus denitrificans (TDN) intracellular enzyme inhibition of SRB corrosion of EH36 steel was investigated with electrochemical impedance spectroscopy, biological detection technology and X-ray photoelectron spectroscopy.

Results showed that the SRB crude intracellular enzyme affected the corrosion behavior of EH36 steel greatly and the purified TDN intracellular enzyme inhibits SRB intracellular enzyme corrosion to EH36 steel.

A perfect enzyme activity inhibition mechanism will provide theoretical guidance for the selection and application of anticorrosion microorganisms, which is of scientific significance in the field of microbial anticorrosion research.

In the digital age, emerging technologies have affected every industry. Information and communications technology and digital technologies have transformed traditional supply chains into smart and more resilient ones, enabling effective management of challenges. Given the importance of the two topics, namely sustainable supply chain management and Industry 4.0 in supply chain management, on the one hand, and the dearth of theoretical research performed in this area on the other, this study aims to propose a conceptual model on a sustainable digital supply chain management in manufacturing companies.

This study utilized a qualitative approach. First, an in-depth review of the relevant literature was done. Then, following a multi-grounded theory methodology, relevant data were gathered by reviewing 92 papers and conducting nine semi-structured interviews with industry experts. These data were analyzed using the MAXQDA software.

A total of 41 concepts, ten sub-components and three main components (dimensions) were extracted, and the proposed conceptual model was presented. Finally, based on this conceptual model, three propositions were suggested.

Considering that the present study was performed in the context of Iranian manufacturing companies, caution should be exercised in relation to the generalizability of the obtained results. Also, due to the problems in the digital technology infrastructure and the limited use of these technologies by manufacturing companies (emphasized by the interviewees), this study focused on the theoretical dimension of using digital technologies by these companies.

The proposed comprehensive model can help academicians as well as practitioners to focus better and explore the variables and constructs of the model, paving the way toward successful implementation of digital technologies in the manufacturing supply chain.

To the best knowledge of the authors, this study is among the first of its kind which presents a holistic and comprehensive digital supply chain model aimed at guiding companies to consider sustainability from all the main dimensions and their relevant indicators.